Month: April 2021

b2b sales shake hands

3 Mistakes to Avoid When Making B2B Sales Enablement Content

As a B2B marketer, you may see content as something that customers only engage with during specific buyer journeys. But it actually plays a significant role in the overall selling process. You need the right content with precise timing for effective B2B lead generation. Thus, sales enablement content is crucial.  Sales enablement acts as a …

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content marketing

Content Marketing in the Midst of the COVID-19 Pandemic

So many things have indeed changed due to the COVID-19 outbreak that shook the world early in 2020. And because of that, many businesses had to rethink and remodel their yearly marketing strategy to fit the current global crisis.  One marketing strategy that saw potential in making a difference in the digital marketplace during the …

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SEO Strategies: How to Drive Quality Leads in 2021 – Part 1

Digital marketing strategies continue to emerge and improve nowadays. This 2021, the opportunities when it comes to online marketing are promising. In the first part of this article, we will discuss the critical role of SEO in driving quality leads to your business and help you improve ROI successfully. Will SEO Still Matter? Search engine …

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A Quick B2B Telemarketing Guide: 3 Steps to Success

Most people insist that the world of telemarketing is dead, especially since people now have no use for cold calling. Unknown to many, however, countless enterprises all over the world rely on telemarketing to drive their respective sales and revenue, anywhere from startups to conglomerates. The role of telemarketing is simply undeniable, and they ensure …

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