Month: November 2021

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6 Tips for Better Lead Generation with Email Marketing

Today, most businesses utilize digital marketing to get the word out regarding their brand, so they partner with reliable marketers. The job of the marketers is to convert leads (prospective customers) by any means necessary. There are many ways to convert leads, but email marketing remains the best option to do so. As the name …

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B2B Appointmеnt Setting: How to Book More Meetings with Prospects

Skills for communication, negotiation, sales, and more, only matter once you can set an appointment or meeting. A face-to-face meeting is a chance for you to present your products or services to potential clients. You might think that B2B appointments are less relevant than other marketing tactics, but that’s far from the truth.  The success …

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7 Pitfalls in Lead-Generation That Every Startup Should Avoid

Lead generation is the process of attracting and converting potential customers to your brand, products, or services. It is a key step in the consumer’s journey. Unfortunately, getting leads and traffic isn’t always easy, as 61 percent of marketers admit. Not every lead is beneficial for a startup, and many businesses are unaware of this …

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How B2B Lead Generation Helps Small and Large Businesses Grow

Startups and small businesses are no longer the only industries benefiting from B2B lead generation. Now, larger businesses and multinational corporations are also looking towards lead generation to maintain their profitability and continue growing. What is B2B lead generation, and what are the ways it can help a company? Keep reading below to find out …

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