Month: February 2022

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Insurance Lead Generation: An Approach Based on APIs

Using insurance APIs, insurance agents may link various apps or website functionalities. Instead of diverting customers to several insurance companies’ websites, an agent might give multiple quotations on one page. It’s also possible for them to assist in generating new business by integrating their payroll system with an accounting platform. Examples of how you could …

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5 Effective Ways to Use Cold-Calling in Your 2022 Campaigns

Many businesses still practice cold calls to drum up business. Its success rate is extremely low, however: less than two percent of cold calling results in a sale. This rate can feel depressing for business owners who want to see better numbers.  Yet many companies still practice cold calling. It’s just that telephoning leads has …

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Find Out the Ideal Target Audience for Your Brand!

When launching a new brand—product or service—there is a big risk. Understanding the market landscape helps to mitigate that risk, and knowing the right target audience for the brand can assist you. It helps in the structuring of your brand marketing efforts in terms of being more cost-effective. After all, marketing strategies are all about …

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