Month: July 2022

Startup Businesses

4 Mistakes That Startup Businesses Make in Generating Leads

Startups often overlook the importance of lead generation, assuming they can rely on organic growth to bring in new customers. However, this is a dangerous mistake that can cause a startup to quickly stall. Without a steady stream of leads, keeping their sales pipeline converted down their sales funnel will be inconsistent. This leads to …

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Artificial Intelligence

How Artificial Intelligence Can Be Used for Lead Generation

Both small and large-scale businesses are always looking for ways to get ahead. And while there is a slew of marketing trends, AI lead generation is one of the most effective. Indeed, this technology has managed to completely transform how businesses approach marketing.  Indeed, AI can help businesses generate and qualify leads in several ways. …

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business

What Kind of Content Influences B2B Lead Generation?

Lead generation is the process of finding and capturing the contact information of potential customers. It follows the brand awareness stage of the customer journey and precedes the nurturing, converting, and retention stages. In the lead generation stage, you collect potential customers’ names and email addresses. Lead generation aims to collect as much contact information …

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