Person writing content for blog

4 Content Marketing Tips for Startups to Improve Lead Generation

In today’s age, a business can only succeed by establishing a significant presence in the online market. With the rapid rise of startups, the market has been saturated with small businesses. It is for this reason that businesses pour their efforts into digital marketing—to stay ahead of their growing number of competitors.

A good marker of an efficient digital marketing strategy is a business’ capability to generate leads. One of the best lead generation strategies for startups is to pour their efforts into content marketing. Through the creation and distribution of good content, your startup business will be able to generate traffic and leads, thus inevitably leading to an increase in sales.

In order to help improve your business’ lead generation, here are four content marketing tips that all startups should focus on.

Take note of trends

Content marketing, just as with any digital marketing strategy, is a constantly evolving and growing practice. Each industry has a continually shifting landscape of traffic-inducing topics and new trends. 

In order to keep up with your competitors, you must take note of the significant trends that drive traffic all across the web. By keeping an eye out for relevant news in your industry, you can create content that goes with the times.

Focus on generating quality content

One of the most basic mistakes in content marketing strategies is to resort to click-bait content and “fluff” articles. While this can succeed in generating a bit of traffic into your website, it will, in the long run, reflect poorly for your business and brand.

Instead, focus on creating high-quality, value-adding content. Through this, you can entice users to view your content and patronize your brand. Beyond this, it will make your website more beneficial for the public’s consumption, thus simultaneously increasing your traffic in the long run.

Push for the development of your brand

The beauty of content marketing is that it’s a unique tool for brand development and improving brand visibility. The content of your website is the face of your business and its content is what will determine how it’s perceived. 

Proper utilization of your content can mold your brand into something more relevant to your consumers. By improving upon that perception, your users will be able to relate to your brand even further—thus making them more sympathetic towards patronizing your brand.

Keep SEO in mind

Your website is only as efficient as it is visible. No matter how good or value-adding your content is, if your target audience doesn’t find your website, then they won’t benefit from it. It is for this reason that Search Engine Optimization (SEO) is essential for your website.

Through certain practices, your website will become more in-line with the standards of search engines, thus causing your content to appear higher up in the search engine results pages. This, in turn, will make your content and brand more visible—which can, later on, translate to sales.


Content marketing is one of the best inbound marketing strategies currently available. Not only is it increasingly effective in lead generation for startups and incredibly cost-efficient, but it is also great for brand development. Through proper use of this, your business will definitely get a good head-start, especially if applied from the creation of your website.

Are you looking for some help with lead generation for your startup company? At WhoKnows, we provide you with an AI-based solution to upgrade your lead generation strategies. Get in touch with us and learn more about lead generation today!

Leave a Comment

Your email address will not be published. Required fields are marked *

Close Bitnami banner