So you’ve come up with a great product and a business to promote it, but you might be stumped on ways to generate the buzz it deserves. Until you find a way to do this, your revenue might not flow in as much as you like, putting a halt to your business’s growth.
Fortunately, there are ways to get the word out there—primarily through lead generation. Although it’s relatively easy to generate leads by themselves, the key is to capture high-quality leads, as they are most likely to convert. Once you achieve this, taking your business to the next level will be much simpler.
Here are four excellent lead generation tactics you should consider to boost your business:
Identify Your Audience
Before you start brainstorming ways to generate high-quality leads, you must first define your audience. You have to make sure that all your marketing efforts are reaching the right people, and if they aren’t, it’s time to take a step back and reassess. If people don’t respond to your marketing, this will hamper your lead generation efforts. It will be more challenging to capture high-quality leads.
Instead, find out who your audience is. You can do this by creating a customer persona based on your target audience’s behaviors, interests, locations, and demographics. With this customer persona, you’ll eventually find your target audience. Knowing this will help focus your marketing and content efforts on this specific group, which will help you create campaigns and content that truly resonate with them.
Produce Fresh Content
You may have a great product, but you need to generate and sustain customer interest in your company and your website. A great way to do this is to produce a steady stream of fresh content that’s useful, informative, and unique. It should be engaging enough to encourage interactions with your audience with a little variety to offer something new.
There are plenty of things you can talk about. You can write about how-tos related to your product or service or interview experts in the field and publish their insights. You can even start a special series about a running topic or event. This will help build trust and credibility for your brand, making it easier for people to volunteer their information to you.
Promote on Social Media
Social media is growing more and more important these days. It provides a valuable way to connect with your audience no matter how near or far they are. Your target audience might be a few states away. If they see your ad while casually scrolling through Instagram, it might capture their interest enough to check out your pages and eventually convert.
Social media is also a great way to share your content so that it reaches a broader audience. You can even repurpose old content that’s useful and informative but didn’t gain as much traction as your newer content.
In a nutshell, there’s an incredible number of things you can do with social media’s power. You can remarket your products to audiences who have already signaled interest in them, or even show your products to lookalike audiences. The possibilities are endless when you use social media to generate high-quality leads.
Optimize Your Landing Page
Your landing page is incredibly vital to your lead generation efforts. This is usually where visitors are asked to offer their information to you. Optimizing it to attain the best results possible will make a drastic difference. It will help you successfully capture leads, convert that to revenue, and discontinue marketing efforts that aren’t working.
A great way to do this is to optimize your headline. Make it big, bold, and large so that it instantly grabs your website visitor’s attention while encouraging them to give you their email. Keep it simple, short, and concise. It’s also a good idea to make it as convenient as possible to input their email address.
Then, you’ll have to ensure that your content is well-written and convincing. It should persuade your customers to try your product or give you their information. Your content must flow smoothly while offering information that is easy to read and process.
Your landing page should also have attractive visuals that clearly showcase your products and services. Make sure that they do not increase your website’s loading time, which will definitely interrupt the user experience. Then, always use proper and relevant call-to-action (CTA) on the page. You should put this at an easily visible location.
Lead generation is an incredible way to make sure you really connect to the right audiences. Finding people who are genuinely interested in your product and regularly supplying them with unique and informative content is a great way to build trust with them. With these four tactics, you’ll be boosting your business in no time.
WhoKnows specializes in lead gen for startups in the USA. We create tools and solutions to make business function better and employees more successful. Whether you want to share knowledge across a large enterprise or help businesses sell faster, we have unique, proven ways to help you achieve the results you want. Get in touch with us today to see what we can do for you!