There’s no denying the power of integrating Artificial Intelligence (AI) in today’s marketing and business processes. The idea of having intelligent machines and digital automation cover manual, repetitive human tasks is such a gamechanger, which is why more companies are starting to integrate AI into their business processes and operations.
The use of AI is particularly beneficial to business-to-business (B2B) marketing as well. If you’re wondering how it can boost your B2B marketing and scale up your business, here are five areas AI can do so:
1. Customer Profiling
When it comes to B2B marketing, companies ought to conduct research and perform due diligence for customer profiling. They spend hours and hours to check the demographics of companies and delve deeper into their behaviors, goals, motivation, and demotivation. Instead of building and sorting customer profiles manually, you can use AI algorithms to automate and improve your customer profiling by sorting out business data and information.
2. Account Selection
As far as account selection is concerned, many companies have to perform daunting tasks and tedious processes manually. Digital marketers spend many hours and put in lots of effort into cold calling, email marketing, and list generation. Instead of doing the manual work, AI can help search for data and information and select specific accounts for marketing.
3. Data Forecasting
Data forecasting is an essential part of any given business. In this process, digital marketers have to collect data and information constantly, and business leaders use these to make business decisions. As a digital marketer, you have to collect valuable data efficiently. Through the help of data and analytics, digital marketers will be able to further improve B2B marketing. Ultimately, AI will then translate into boosted sales and growth for your business.
4. Lead Generation
Lead generation is always a vital facet of any given business — even among B2B. Before a successful sales conversion becomes apparent, generating prospective leads has to be performed first. This process, however, can be tedious and time-consuming as a task. This is where AI comes into the picture. Through its integration into your B2B marketing process and project management software, you’ll be able to generate more leads and convert more sales.
5. Search Engine Optimization (SEO)
SEO will always be the hallmark of digital marketing. By optimizing your website, writing relevant content, and building solid links, you’ll be able to put your site on the top ranking of search results pages. Not only will effective SEO practices drive traffic to your website, but this will also give your business more opportunities. You can further spruce up your SEO strategies through the help of AI, making them more efficient and effective.
At this juncture, companies should consider utilizing AI in their B2B marketing strategies. As outlined above, it can significantly help and impact the following areas: customer profiling, account selection, data forecasting, lead generation, and SEO. Not only will AI improve your B2B marketing, but it will also help your business grow!
If you need help with your B2B lead generation and marketing powered by AI, get in touch with us to see how we can help.