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5 Tips for Better B2B Lead Generation for Startups

Digital marketing helps B2C and B2B lead generation efforts and allows companies of all sizes to attract and convert as many leads as possible. Inbound marketing helps you connect with people who show interest in your company’s services or products. 

These leads might be curious browsers, undecided, or brand loyalists. As long as you have leads coming in, you’ll keep selling products and services. To ensure that this keeps happening, here are some strategies you can use in lead generation.

Create Interactive Content Like Quizzes

B2C websites do well when they publish interactive content, but this strategy will still work if you are a B2B company. Quizzes are a fun way to engage your target audience, and they are effective at keeping people on your website. As long as people keep getting information back when they input data, they will keep engaging. Customize your quiz results and include actionable ideas. Even if most people do not follow up on them, you will get some that do.

Create Gated Videos On Your Products

Videos are among the most engaging forms of content online. About 80 percent of traffic online today is video, so getting on streaming platforms or embedding videos on your website will engage visitors. What’s more, videos seem to increase engagement, even if people do not view them. As long as visitors see the embedded video on a website, they tend to stay longer to read the content. Make the most of your embedded videos by requiring people to share their email addresses before viewing!

Create Conversations Through Your About Page

Lead gen for startups needs to use all available avenues for promoting the brand. One often overlooked place is a company’s About page. Treat your About page as a place to tell your story in a concise but compelling way. At the bottom, give people a nudge with a relevant CTA and button. Since they know more about your brand and how it came to be, they will be more likely to respond.

Be Consistent When Producing Content

Consistency in content creation is one of the first things people tell brand managers. However, it is easier said than done, which is why it is still on this list! When you create content, it should lead towards a customized CTA based on the article or video topic. Also, try to come out with at least one article or weekly. Producing output at least once a week means getting people used to your brand being a source of information.

Turn To Social Media For Your Marketing Efforts

There are plenty of apps that allow you to form partnerships with social media influencers, celebrities, and thought leaders in any industry. Broadcasting your message, especially if you are a new brand, can be challenging. Partnering with established voices can give you a signal boost. The right social follows are more valuable than single conversions since associations could lead to more prospects for your company.


Lead generation is vital to any online business because its success directly contributes to the company. Your company’s responsibility is to ensure that you convert them from passive viewers on your website or social media pages and make them into customers.

Turn your website into a lead generating machine and accelerate your business growth with WhoKnows. We provide an affordable B2B lead generation platform for companies that want scalable sales solutions. Request a demo today or get in touch with us for more information!

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