Today, most businesses utilize digital marketing to get the word out regarding their brand, so they partner with reliable marketers. The job of the marketers is to convert leads (prospective customers) by any means necessary. There are many ways to convert leads, but email marketing remains the best option to do so.
As the name suggests, email marketing involves using emails as a medium to market a brand’s products or services directly to a customer. Email marketing is a highly effective lead generation method simply because it’s tailored to a recipient’s preferences. However, it’s also pretty complicated, which is why some marketers tend to have difficulties utilizing it.
To make things easier, we list down several tips to generate better leads with email marketing. Read on below to learn more.
#1 – Maintain Your Email List
The key to developing a successful email marketing campaign is a well-maintained mailing list. There are many email list providers that you can rely on, and some of them also offer other services for data cleansing to make sure that your list is updated regularly. Aside from that, using some communications services ensure your emails don’t go to the wrong recipient or a recipient’s spam folder.
#2 – Create Substantial Newsletter Content
If you want prospects to become full-fledged customers, you’ll need to feed them with substantial content that can either help them in their daily lives or let them gain new knowledge. The content must be compelling enough that they will consider availing whatever you’re offering.
#3 – Keep Your Emails Short and Simple
Today, most people lead busy lives that can’t afford any distractions. If you want to generate leads, your emails must be straightforward with just the right length. It should contain just enough content that will keep recipients interested and engaged. To boost this factor, you can add visuals and photos.
#4 – Use Triggered Emails
Triggered emails—also known as autoresponders or drip campaigns—are automatically in effect whenever a user does a specific action, such as filling out a contact form or placing an order. When this happens, your email marketing platform will send out emails that contain relevant content tailored to the customer. In essence, the use of triggered emails automates the lead generation process.
#5 – Give Specific Emails According to Subscriber Actions
Segmenting your emails is effective because it allows you to give more relevant emails to your recipients that they might genuinely be interested in.
You can segment emails in several ways, such as:
- When a subscriber signs up
- When a specific link is clicked
- If an email was clicked, but the user wasn’t transported to the landing page
- If there’s no behavior at all (where the email will function more as a notification)
#6 – Craft Shareable Email Content
If your emails are compelling enough to make an impression on your recipients, chances are they’ll share them with other people. However, the only way they can do that is if you let them.
To get your recipients to share your content, you can do any of the following:
- Ask them in your copy to forward the email to others
- Have a signup link included so people who got the forwarded emails can easily sign up
- Simply add a share button on the email itself
- Add social sharing buttons to let people share your content on social media
Lead generation is an effective way to spread the word about your brand. When done correctly, it can translate to better sales, so you must always put out relevant content to get your audience interested enough to purchase whatever you’re selling.
The great thing about lead generation is that any business, even small ones, can use it. WhoKnows provides solutions for lead generation for startups that will help any business increase its sales rate. Contact us today to learn more!