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5 Benefits Your Business Can Gain From Telemarketing – What to Know

Businesses are on the lookout at all times to boost their sales and grow their startup or corporation. If you are one of those entrepreneurs who are also always looking for ways to improve their business, then you should consider telemarketing. Telemarketing is a marketing tactic that helps you generate leads and make more sales. …

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Paid Advertising and You: Five Tips to Successfully Start a PPC Campaign

There is no doubt that people are starting to shift all their focus towards the online world. The television industry has significantly weakened, especially for the younger generations as they are more akin to using streaming media platforms and social media for entertainment. The online advertising industry has since then grown to become a billion-dollar …

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Top 4 Tips Guaranteed to Make Your PPC Campaign Successful

Paid Media strategies, such as Pay-Per-Click Lead Generation, often get a bad rep with new marketers as outdated and ineffective ways to advertise online. Most marketers will advise you to go the organic route and enhance your search engine visibility through content marketing instead. However, there is actually no need to put the two against …

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4 Content Marketing Tips for Startups to Improve Lead Generation

In today’s age, a business can only succeed by establishing a significant presence in the online market. With the rapid rise of startups, the market has been saturated with small businesses. It is for this reason that businesses pour their efforts into digital marketing—to stay ahead of their growing number of competitors. A good marker …

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Why Is Cold Calling Still Valuable Even in the Digital Age?

Cold calling is one of the least popular sales techniques still used today. It is seen as intrusive, unwelcome, and a nuisance on the part of the recipient. As such, the person doing the calling can get frustrated and see the entire thing as futile. People understandably want privacy whether at home or at the …

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Marketing 101: A 4-Step Guide to Effective Cold Calls

Times indeed have changed with the various forms of marketing strategies overshadowing the viability of email marketing and other older types of lead generation tactics. Yet, the modern consumer’s preferences on customer and service provider relationships have become more favorable for teleprospecting strategies. Bringing back cold calling in today’s digital age Telemarketing used to be …

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A Startup’s Guide to Lead Generation via Email Marketing

Email marketing is often overlooked by many business owners, especially those who are running startups with limited resources. However, this type of marketing is one of the most effective tools in generating leads, even when compared with other popular strategies such as SEO and pay-per-click advertising. In fact, you could even argue that email marketing …

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Top 5 Tricks to Make Your Email Marketing More Effective – Our Guide

Crafting emails isn’t the only essential aspect of email marketing. There’s a lot that goes into an email campaign, and losing sight of one area can break your momentum. In email marketing, you have to make plans, do some research, continuously gain leads, and so on, to ensure that it stays effective. However, there are …

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3 Tips for Creating High-Converting Cold Emails – Our Guide

Best known as one of the fundamental components of any digital marketing strategy, cold emails have managed to successfully close the gap between businesses and their customers.  The importance of cold emailing and a problem that lies ahead Although they’ve been around for longer than the tips, tricks, and tools that it’s often partnered with, …

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