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How to Get More Leads Using Email Marketing – Our Guide

Despite the proliferation of new marketing technologies like social media, influencer marketing, and programmatic advertising, email marketing remains strong. In fact, according to research, $1 invested in email marketing initiatives still manages to yield about $44.25 return for marketers.  What is the implication of this? You need to supercharge your email marketing efforts, of course. …

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5 Areas Where AI Can Boost Your B2B Marketing Strategies – What to Know

There’s no denying the power of integrating Artificial Intelligence (AI) in today’s marketing and business processes. The idea of having intelligent machines and digital automation cover manual, repetitive human tasks is such a gamechanger, which is why more companies are starting to integrate AI into their business processes and operations. The use of AI is …

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