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startup books

Our 5 Lead Generation Tips That Startups Should Know

When you’re starting a business, generating leads can be incredibly challenging because you’re starting from scratch. You must start building your business’s operation and use effective lead generation techniques to keep sales momentum as your capacities and demands increase.  As a startup company, you need to be thoughtful about generating leads by building smart and …

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Types of Telemarketing Strategies for Your Business

By now, everyone should know about telemarketing. If you do not, it is simply marketing through the telephone. The point of such an activity, which is the same as many other marketing strategies, is to generate leads to increase sales. That being said, telemarketing has been around for many years, allowing companies to reach customers …

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Sales Prospecting Tools

Sales Prospecting Tools 101: 5 Benefits for Startups

What is the most challenging part of the sales process? Some might argue that it’s converting your leads since this means successfully leading them through the funnel and closing the sale. However, this wouldn’t be possible without leads to begin with!  When you examine the sales process closely, it’s clear that prospecting is the most …

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Lead Generation

How to Incorporate Lead Generation With SEO for Your Business – Our Guide

Some people think that when you’re required to choose a digital marketing strategy to boost your business’s online presence, you can only choose one. But when it comes to search engine optimization (SEO), to truly improve your online ranking on search results, it would help if you learned to use it alongside lead generation tactics. …

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Multichannel Lead Generation

How Multichannel Lead Generation Makes a Difference

Addressing the wrong audience can be just as disastrous as communicating with the right one poorly. Lead generation is about giving potential services and prospects the attention they deserve. If you aren’t engaging with the right consumers in the best way possible, the time and budget you sacrifice will collide head-first with a dead end.  …

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3 Timeless Tips for a Successful PPC Campaign

Pay-per-click (PPC) campaigns are an excellent way to advertise your products and services over the internet. Understandably, the idea of shelling out a variable amount of money may seem counter-intuitive, but the results can definitely speak for itself. In fact, when leveraged efficiently, it can be an even more cost-effective method of advertising than that …

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Top 4 Tips for a Successful Paid Advertising Campaign – Our Guide

Regardless of their industries, businesses all need to constantly acquire new customers to survive, grow, and thrive. They can’t rely solely on their existing customers to keep the operations afloat. They must continuously widen their reach, tap new prospects, and encourage these people to make a purchase. This is where the importance of paid advertising …

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Using Content Marketing for Improved B2B Lead Generation

Thanks to technological advancements in business applications and communications, content marketing for B2B practices have improved. This progress has led to the business world evolving significantly, as individuals discover a wide variety of different networking platforms and new marketing methods. With the shift to digital marketing techniques and social media marketing to extend reach, this …

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