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How to Make the Most Out of Each B2B Marketing Call—What to Know

Lead generation, as a base, can already be very difficult. Handling B2B marketing calls is definitely doubly so! While that may be the case, there are some ways to make it easier. Telemarketing experts from around the world have developed ways to make these cold calls more effective and much more streamlined.  To give you …

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The Most Common Industry Mistakes in B2B Lead Generation

B2B lead generation for businesses is a daunting task with plenty of steps and measures. But some businesses don’t exactly know where to start, which ends up hurting their results in the end. Take note of the following mistakes to avoid in your lead generation strategies to avoid making expensive mistakes. The Most Common Pitfalls …

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3 Mistakes to Avoid When Making B2B Sales Enablement Content

As a B2B marketer, you may see content as something that customers only engage with during specific buyer journeys. But it actually plays a significant role in the overall selling process. You need the right content with precise timing for effective B2B lead generation. Thus, sales enablement content is crucial.  Sales enablement acts as a …

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Content Marketing in the Midst of the COVID-19 Pandemic

So many things have indeed changed due to the COVID-19 outbreak that shook the world early in 2020. And because of that, many businesses had to rethink and remodel their yearly marketing strategy to fit the current global crisis.  One marketing strategy that saw potential in making a difference in the digital marketplace during the …

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SEO Strategies: How to Drive Quality Leads in 2021 – Part 1

Digital marketing strategies continue to emerge and improve nowadays. This 2021, the opportunities when it comes to online marketing are promising. In the first part of this article, we will discuss the critical role of SEO in driving quality leads to your business and help you improve ROI successfully. Will SEO Still Matter? Search engine …

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A Quick B2B Telemarketing Guide: 3 Steps to Success

Most people insist that the world of telemarketing is dead, especially since people now have no use for cold calling. Unknown to many, however, countless enterprises all over the world rely on telemarketing to drive their respective sales and revenue, anywhere from startups to conglomerates. The role of telemarketing is simply undeniable, and they ensure …

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3 Game-Changing Lead Gen Strategies to Grow Your Start-Up

Growing a start-up will always have its fair share of highs and lows, give you a sense of meaning, and thrive with the right approach—emphasis on the last part. Regardless of what industry you’re trying to jump into, building a business from the ground up requires your time, resources, and finances. Over time, you’ll get …

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Lead Generation Tips: 3 Common Misconceptions on Conversion

Lead generation is one of the most important aspects of any business. This is because successful lead generation efforts lead to new customers that can help your business grow and ensure your long-term success. Now, it’s important to note that generating customers is only half the battle, as you’ll also need to convert these leads …

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3 Lead Generation Tactics to Try During the Pandemic

As a B2B business, improving your conversion rate and your audience’s quality should be one of your top priorities. The good news is that you can achieve this goal using various strategies, including effective lead generation. It is the process of getting new leads for your business. You don’t want to waste precious marketing budget …

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5 Lead Generation Strategies That Will Highlight Startups

There are several ways for startup companies to boost their brand. One solid strategy you can start with is to generate leads and attract prospective customers. That way, your business can increase your conversion rate and make your brand stand out. Granted, business growth wouldn’t happen overnight. However, small steps can help you achieve a …

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