When you have a business online, you need to be aware of how to utilize the power of various marketing strategies, including social networking, SEO, content marketing, and more. It’s not enough that traffic is driven to your website. You should have a more powerful marketing strategy. To achieve more leads and customers, you should not forget to use SEO lead generation.
Here are highly effective tips to improve SEO lead generation:
Leverage your keyword strategy
Most marketers choose keywords based on search volume, competition, and difficulty. But that doesn’t end there. Google and other search engines continuously refine their algorithm to identify the goals and identify the best possible online search experience.
When performing keyword research, make sure that the keywords are relevant to the business. You should check the SERPs to see the content ranking for specific keywords that you are targeting. You should include the keywords properly in your content. An SEO rule is to include the keyword in your title, your page’s textual content, and the meta description. Aim to use keywords in an organic way but with consistency and relevancy.
Publish fresh and valuable content regularly
Consistency and quality are key when publishing your content. Ensure that you are regularly publishing content to improve your ranking in search engines. This is also a proven method that acquires more leads and conversion.
Blogging is observed to be one of the easiest and most effective ways to publish valuable content. Business owners that do blogging generate 126% more website leads. It also helps acquire quality links that play a significant role in SEO.
When publishing any type of content, make sure that your target market can get something valuable from it. Common examples of great content may include but not limited to:
- Advice or how-tos on solving a problem
- Information on how a product or service will be beneficial to the customers
- Answers to commonly asked questions
- Tips on what to look for when purchasing a service or product
- Experts recommendations or suggestions relevant to your niche
- Commentary on business’s current events
Register for Google My Business
Since Google is still the top search engine in today’s market, your business should be visible on it. Sign up for Google My Business and complete all the information required. Your business will be indexed by Google. Not only that, but you can also monitor metrics like phone calls, discoveries, and clicks to give you important insights into the business.
Claim Local Listings
Your business must be listed on local listing sites. When claiming your profile in each listing site, make sure that you put and update complete and right information, such as business name, hours of operation, website details, and more.
Add a call-to-action to your web pages
Make sure to have a compelling call-to-action. It can be a button or a link that helps customers know what to do next.
Include forms on your website
Web forms are an excellent way to collect leads and information from your customers. It can be placed on a blog post or as a pop-up on specific pages. Label it with helpful details such as “learn more” or “ask a question to know more.”
Offer freebies
Customers love freebies and incentives. They may include ebooks, webinars, podcasts, or whitepapers that you can offer in exchange for their email addresses. The technique is to provide something of value so that customers will not hesitate to provide their details to get the freebies.
Have an online chat option
Customers will appreciate it if your website provides online chat support to answer their questions and clarifications. You can use an online chat feature or a pop-up that can respond to customers in real-time. This is an effective strategy because you’re capturing customers’ details while they’re actively learning about the product or service.
Conclusion
Every business owner must understand the significance of both SEO and lead generation. Generating customers through SEO lead generation requires effort and proper strategies. This may also take time, but with consistency and proper knowledge, you’ll reap the results of all your efforts.
If you’re aiming for effective lead generation for your business, WhoKnows can be a big help. We offer top-notch tools and solutions that can help business owners to leverage their business. Contact us today!
