Artificial Intelligence

How Artificial Intelligence Can Be Used for Lead Generation

Both small and large-scale businesses are always looking for ways to get ahead. And while there is a slew of marketing trends, AI lead generation is one of the most effective. Indeed, this technology has managed to completely transform how businesses approach marketing.  Indeed, AI can help businesses generate and qualify leads in several ways. Lead generation is beneficial on its own, but using AI technology and AI-powered tools can save businesses time and effort while also resulting in increased lead generation. With AI, businesses can use user interest to generate sales leads from existing content marketing. 

Considering how effective it is, it’s rather disappointing how little people know about using AI for lead generation. This is why we thought it would be useful to put together a brief article on this subject. If this is something that you’re interested in learning more about, read on as we break down how AI can be used for lead generation.

Lead Qualification

There are many ways for businesses to collect leads, including social media platforms, websites, apps, email, live events, and referrals. A machine learning software can analyze customer data, observe patterns, and create an ideal customer profile (ICP) to identify leads that match your target audience. AI-driven tools can also scour the web for people and businesses that fit your target persona, providing a pre-qualified prospect list for your sales and marketing teams to use.

Campaign Optimization

AI software can not only find leads but also pinpoint the ideal target audiences for B2B marketing campaigns. It can segment them based on similarities or differences, and identify campaigns that work well for a particular target audience across different channels. In addition, AI can optimize ads and campaigns’ content and call-to-actions (CTAs) in real-time, resulting in a higher response rate.

Predictive Lead Scoring

At its best, AI can help you focus your time and resources on the most promising leads, saving you both money and hours chasing down the wrong prospects. By studying the behavior patterns of previous leads and your company’s conversion history, AI can score and rank prospects, giving your sales team a data-driven list of qualified leads to prioritize. This not only boosts your conversion rate but also helps your sales reps make better, more informed decisions.

AI-Powered Lead Engagement

Engaging and nurturing your leads is essential to keeping them from falling through the cracks. This is where AI can be a huge help. AI technologies like natural language processing (NLP) and machine learning (ML) can be used to send automated and personalized emails, messages, and calls to initiate contact with prospects across different channels. This ensures that no lead goes cold. AI assistants can also follow up with leads promptly and persistently until they get a positive response. Given that most leads need an average of five follow-ups after initial contact to close a deal, AI can save time and effort for the sales team and eliminate human error.


We hope this article proves to be useful when it comes to helping you gain a better understanding of how to use AI for lead generation. As you can see, AI can be a powerful tool and can positively impact your marketing campaigns when used correctly. Be sure to keep everything you’ve learned here in mind so that you can make the most informed decisions for your business.

WhoKnows creates tools and solutions to make business function better and employees more successful. We are the first omnichannel, lead generation platform driven by AI optimized for startups and small businesses. Request a demo to learn which product is best for you.

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