The dawn of the digital age has paved the way for various tools and techniques, all of which are helping businesses reach new heights.
However, today’s technologies continue to evolve at an astonishing speed, which in turn require upgrades at an accelerated rate.
That being said, it can be challenging to keep up with technology, not to mention that it can also be costly. Encouraging your employees to constantly adapt to new changes can also be difficult, primarily if your company has always operated in “traditional ways.”
One of the most traditional forms of marketing is cold calling, which experts now consider to be obsolete. Although technology has undoubtedly changed the game for the better, there are specific methods that continue to drive results.
In other words, so long as you allow such traditional measures to operate simultaneously with new techniques, you’ll be well on your way to gaining competitive advantages.
That said, here’s how you can make cold calling new again:
1 – Start warming up your calls
It may be dubbed as “cold calling,” but understand that it doesn’t have to stay that way. Jumping into a phone conversation without any prior contact may have been the norm decades ago, but times have changed. People are busier, less forgiving, and unwilling to take the time to listen to someone they’ve never encountered before. When cold calling isn’t implemented well, your brand may gain a reputation for being a nuisance!
Keep in mind that business leaders and consumers alike are plagued with business pitches and advertisements each day, making your call just another pitch to ignore. To avoid such horrible situations, make sure to reach out before the cold call. Any effort on your end makes it “warm”, especially since they’ll be aware of your brand beforehand. Send an email or two before pressing the dial button!
2 – Embrace technology
As previously mentioned, combining traditional with the new can help you gain a competitive advantage. There are various ways to use technology to your benefit, such as lead sites and dialer software. If your employees need to reach quotas per day, consider investing in outbound telemarketing software.
Such technological investments will keep productivity levels up, as it keeps their repetitive task less intimidating and frustrating. Through its help, you’ll be able to target the right customers and make calls more efficiently, eliminating rejected calls!
3 – Learn from the past
This is a technique that resonates with everyone, and will probably remain significant for the years to come: learning. One of the best ways to keep cold calls relevant is by practicing it. By doing so, your team can sharpen social skills. Every call also comes with a lesson that is worth pondering on. Encourage team members to pay attention to every customer interaction: how customers respond, what questions they ask, and what otherwise does and does not work.
Cold calls are naturally awkward at the beginning. Over time, however, team members will be able to pick up cues and improvisation techniques that help make cold calling warmer than ever. The more engaging they are, the better your customers will interact.
Cold Calling and the future
Although many marketing techniques have already been deemed as useless, there’s no harm in going back and making “traditional ways” work in the modern world.
While progress will continue to pave the way for countless tools, there’s always room for more—especially when it comes to traditions. With patience and determination, you’ll be able to make the old new once more, turning it into a competitive advantage that no other brand can use.
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