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Paid Advertising and You: Five Tips to Successfully Start a PPC Campaign

There is no doubt that people are starting to shift all their focus towards the online world. The television industry has significantly weakened, especially for the younger generations as they are more akin to using streaming media platforms and social media for entertainment. The online advertising industry has since then grown to become a billion-dollar industry, as all companies have since then shifted a lot of their media presence online using social networking accounts. 

Nowadays, companies have the ability to choose to utilize Pay-Per-Click (PPC) advertising to help develop their online presence. How it works is that it bumps up your visibility on platforms like search engines and social media, which you pay for each lead that clicks on your ad. This is effective even if they do not click your ad, as it gives your brand free exposure when people see your business name on their platform. 

If you are still unsure as to how to go about with a PPC paid advertising campaign, here are our five quick tips to help you get started:

Create A Checklist For Paid Advertising

The first thing to do is to take time to thoroughly walk through a planned campaign. It is not advisable to jump into PPC campaigns without a proper strategy, a set of goals, a budget for starting and for risks, as well as what tracking software you will be utilizing. 

Although this is a lot of work, planning well will help your campaign kick-off better. 

Build Your Keyword List

Remember that people discover things by using keywords when they search for things, which is why utilizing a proper range of keywords will help your campaign be noticed. Make sure that your keywords are relevant, expansive, and exhaustive to get the best results in your marketing campaign. 

As your campaign grows, the list may change depending on what other products and services you offer, which you can then make effective changes and additions to the keywords. These additions can include negative ones as well to improve relevancy. 

Constantly Test And Evaluate Online Ads

Starting your first campaign is nerve-racking because you are unsure of the direction it could go. Luckily, PPC is an extremely versatile marketing tool that is measurable in many ways, so you can actually determine what works and what doesn’t, and make changes accordingly. 

Bear in mind that ad campaigns start to notice changes over the course of months, so do not expect growth that is sudden. This is where your testing and evaluation of statistics comes into play to continue keeping traction. The first few months may be difficult, especially if your company is new to the business scene, so give it time and use trial and error to find the most effective way to campaign.

Keep Updating Your Ad Campaigns

It is easy to let the campaign slip away especially when you are busy running a business. You will need to keep an eye on your advertisements because forgetting to manage them will make you lose a lot of money and nullify potential results. Setting a calendar reminder to constantly review your campaign from time to time will help you remember and stay on track. 

Continue To Optimize Your Ads

Continue to use your statistics to adjust your paid advertising campaign accordingly. Always remember that ads constantly need to be worked on and improved on, so if you experience difficulties, perhaps you should start investing in the help of an ad agency. 


PPC advertising is a great way to grow your business, but remember that this is still paid to advertise, so when money going out is involved, you will want maximum growth out of it. To maximize your campaign and what you paid for, be sure to constantly be on the lookout for the best and weakest marketing trends. 

If you require assistance with paid advertising, here at WhoKnows, we create tools and solutions that work towards a better functioning business in the USA. Contact us today for more information on what we do!

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