By now, everyone should know about telemarketing. If you do not, it is simply marketing through the telephone. The point of such an activity, which is the same as many other marketing strategies, is to generate leads to increase sales.
That being said, telemarketing has been around for many years, allowing companies to reach customers in hard-to-reach areas. It has played an integral role then, and it still plays an important role now.
If you are interested in integrating telemarketing into your business, here are a few types you need to consider.
1. Inbound and outbound telemarketing
Inbound marketing focuses on getting customers to call your business. This is generally a direct result of your other advertising efforts. It can be anything from taking an order to answering a question, all of which are initiated by the customer. On the other hand, outbound marketing focuses on you making those calls. You make the call to a particular prospect to advertise your products and make your sale.
With that in mind, both telemarketing efforts are vital to your business. With inbound telemarketing, you can address your costumes’ questions and concerns. With outbound telemarketing, you can educate your audience about the products you have to offer, creating a sense of need for what you sell. This increases awareness of your business, generating leads and boosting your sales.
2. B2B and B2C telemarketing
B2B telemarketing involves you calling other companies (outbound telemarketing) to do business with. This is done for various reasons, such as finding a partner to start a new venture or simply raising awareness about your company. On the other hand, B2C telemarketing targets your consumers. It occurs when customers communicate directly with an agent. This is also done for various reasons, such as telling customers about a brand-new upcoming product or an ongoing promotion.
Depending on your business, you can employ either B2B or B2C, or even both. For instance, if your business mainly revolves around selling to end-users, B2C telemarketing is going to work effectively. Meanwhile, if you sell to other companies, B2B telemarketing is the way to go.
Regardless of what you pick, so long as it is the right one, it will benefit your business in many ways. For example, with B2C telemarketing, you can secure ongoing sales and bring in more clients to your business. Meanwhile, with B2B telemarketing, you can offer high-quality products that can be highly beneficial to the client or communicate with them to see how you can help support their business, all of which you can enjoy returns from.
Living in the digital age, contacting another person or organization has never become easier. Technology has been integral in many aspects of digital marketing, and that includes telemarketing. If you have yet to implement telemarketing into your business, consider what we have shared with you. With inbound and outbound marketing, you will collect and make calls to increase brand awareness and business. With B2C and B2B telemarketing, you will be able to secure exciting opportunities and gain more audiences to make more sales and grow your business!
Are you struggling to integrate telemarketing efforts into your business? If so, work with us, WhoKnows. We can create the right tools and solutions for B2B demand generation and other purposes to grow your business. Contact us today!