Paid Media strategies, such as Pay-Per-Click Lead Generation, often get a bad rep with new marketers as outdated and ineffective ways to advertise online. Most marketers will advise you to go the organic route and enhance your search engine visibility through content marketing instead. However, there is actually no need to put the two against …
Top 4 Tips Guaranteed to Make Your PPC Campaign Successful Read More »
In today’s age, a business can only succeed by establishing a significant presence in the online market. With the rapid rise of startups, the market has been saturated with small businesses. It is for this reason that businesses pour their efforts into digital marketing—to stay ahead of their growing number of competitors. A good marker …
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Cold calling is one of the least popular sales techniques still used today. It is seen as intrusive, unwelcome, and a nuisance on the part of the recipient. As such, the person doing the calling can get frustrated and see the entire thing as futile. People understandably want privacy whether at home or at the …
Why Is Cold Calling Still Valuable Even in the Digital Age? Read More »
When it comes to employing Search Engine Optimization (SEO) for your site, there are many reasons it is beneficial for you. Apart from giving your site a top ranking, online presence, and site traffic, it can also result in higher lead generationand sales conversion rates. As you can see, SEO allows you to target your …
3 Factors to Consider When Generating Leads Through SEO Read More »
