Month: August 2020

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How Demand Generation Helps You Reach More People

To the uninitiated, inbound and outbound marketing techniques can seem like two opposing camps. On the one hand, inbound marketing focuses on attracting people. Instead of reaching out through cold calls and email blasts, inbound marketing strategies—like content marketing and search engine optimization—prioritize creating content centered around target customers’ needs and interests. Through meaningful content, …

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