Month: December 2020

man on laptop

Building an SEO Strategy for 2021: These 2 Forecasts Can Help

As the year comes to a close and another one is right around the corner, it’s safe to say that if you haven’t prepared for the future, you need to begin. This is true for everything, but especially when it comes to digital marketing.  Nowadays, it isn’t uncommon to hear about the digital marketing field …

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lead generation

Why Omnichannel Lead Generation Is the Key to Lucrative Sales

If you’re leveraging several social media platforms, an in-store service, and an online retail shop to advertise and attract prospects, you are already engaging in omnichannel lead generation. Throughout various stages of your sales journey, incorporating omnichannel tactics can create one cohesive experience for your B2B customer while quickly tracking vital metrics. If you aren’t …

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Holiday SEO

A Checklist of Important Factors for Your 2020 Holiday SEO

Contrary to popular belief, the shopping season for holidays actually begins in October, not December. This is because people shop quite a lot for Halloween, all the way to Christmas, Kwanzaa, Hanukkah, and the like. Given the rise of the global pandemic, intense traffic on websites during holidays and online sales, in general, are set …

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Cold Calling

On Cold Calling: 3 Ways to Make Them Work Once More

The dawn of the digital age has paved the way for various tools and techniques, all of which are helping businesses reach new heights. However, today’s technologies continue to evolve at an astonishing speed, which in turn require upgrades at an accelerated rate. That being said, it can be challenging to keep up with technology, …

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Holiday Email Marketing Campaigns

3 Tips for Launching Holiday Email Marketing Campaigns

Everyone is gearing up to prepare for the holiday season, from schools to department stores. Consumers are anticipating sales and limited-time discounts for pre-purchases, while businesses are strategizing the best ways to answer their customers’ expectations. There are many ways to attract a customer’s attention, from app notification to social media posts. However, the most …

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