Month: July 2021

meeting

How B2B Surveys Can Help You Generate Leads and Scale Your Business

You may not have heard too much about B2B surveys, although they provide invaluable information for B2B companies. This kind of research is more prevalent among B2C companies, who need direct input from their customers to understand their target market better. However, B2B companies can benefit similarly, as it can help them deepen their relationships …

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shaking hands

How Content Marketing Can Improve Your Company’s Lead Generation

It’s essential to have an effective B2B lead generation program. However, it won’t amount to much even when supported by the latest marketing technologies if your content strategy doesn’t match a buyer’s profile or relates to their buying journey. Creating content isn’t just about regurgitating words to fill up web pages and hope for a …

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telemarketing lady

Common B2B Telemarketing Mistakes to Avoid

Telemarketing, like other marketing strategies, can be very challenging. Because of this, it’s inevitable that you’ll commit some blunders along the way to becoming an expert in telemarketing. Don’t get this wrong – you are surely going to learn from those mistakes and perhaps even develop or improve your skills because of them.  That said, …

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marketing team meeting

B2B Lead Generation Rulebook for the New Normal

Before the COVID-19 pandemic started, it was common practice for industry leaders in B2B sales to dedicate at least 80% of their time either keeping their existing clients satisfied or searching for new clients. This search for potential clients was done through events where they have face-to-face chats and interactions. All the rules and tactics …

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