Month: December 2021

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Prospecting Is Important for Sales: Here’s What You Need to Know

Sales is indeed a challenging career. Ironically, it usually comes with little to no training. Very few people study sales in college, and even if they do, the practical application and techniques are rarely taught in classrooms.  Ultimately, sales boil down to getting people to purchase products or acquire services from you. But that’s not …

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The Four Critical Techniques to Increase Lead Generation

For both B2C and B2B firms, a successful lead generation process may be a substantial source of new business. As a result, 63% of businesses say their most pressing problem is obtaining visitors and leads. Nonetheless, lead generation poses its own set of challenges. Let’s take a look at the lead generation process before we …

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Demand Generation Plan: The New Look of Digital Marketing

Industrial leaders have always pushed budding entrepreneurs to open new businesses as soon as they have a good idea. A Forbes columnist even listed several benefits of doing so. She said that one advantage of building a company during the pandemic is fewer competitors. There might be many advantages to starting your company during the …

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