Month: June 2022

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5 Typical B2B Lead Generation Challenges to Observe in 2022

Identifying a company’s target audience is one of the most critical steps in ensuring a successful business. Through lead generation campaigns, B2B marketers get to test the waters and know who they should deal with to ensure an increase in sales and visibility for the company. However, it isn’t as easy as it sounds. There …

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Telemarketing

Lookout for These 5 Important Telemarketing Trends in 2022

Technological innovations have kept pace with the evolution of our business practices. Telemarketing is no exception. Like other industries, the rise of technology in telemarketing has brought about a paradigm shift in the way we conduct our business. The introduction of intelligent auto-dialers, predictive dialers, auto-attendants, cloud telephony, VOIP, and many more digital advancements has …

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6 Reasons Why Startups Need a Content Marketing Strategy

There are many strategies that startups can use to improve their performance. One of the most effective ones is content marketing. With the right content marketing strategy, you can experience the results you seek for your business. How can content marketing strategies help startups succeed? Keep on reading to find out. 1. Content Marketing Is …

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