working on lead generation

3 Lead Generation Tactics to Try During the Pandemic

As a B2B business, improving your conversion rate and your audience’s quality should be one of your top priorities. The good news is that you can achieve this goal using various strategies, including effective lead generation. It is the process of getting new leads for your business.

You don’t want to waste precious marketing budget nurturing leads who end up not buying your products or services. In fact, you can’t afford this costly mistake, especially due to the current economic climate brought about by the coronavirus pandemic. To invest in attracting more high-quality leads and driving sales, here are B2B lead generation tactics you can follow:

1. Use lead ads on your social media accounts

More users are spending more time on social media than ever before, especially because of the safety guidelines implemented to prevent the virus’s spread. Use this as your opportunity by putting up ads on social media and making them your new leads prospector. 

Social media platforms now offer several ad types and targeting options. You can use ads on LinkedIn and Facebook to target leads with personalized messages. Additionally, you can experiment with different kinds of ads to help you bring in lots of high-value leads who are likely to convert.

2. Hold webinars or create online courses

Quarantine has given people the opportunity and time to invest in personal growth. Because of this, more people are interested in improving their skills and enhancing their knowledge. As a business owner, use this as your strategy to stay relevant in the business world. 

Consider holding webinars and creating online courses to educate your target audience. You can also craft well-written blog posts and articles that showcase your knowledge in your chosen niche. Make sure to focus on topics related to your expertise and industry. In the process, you can attract new B2B leads. 

3. Create an online content hub

A content hub contains a collection of content about a single subject. It includes pillar and long-form content about specific aspects of your chosen topic. By creating an online content hub, you can improve your ranking on search engine results pages (SERPs) because you help Google understand what your content is all about. 

Prioritize investing in creating interactive content to stand out in the industry. Some examples of creative content you can share are polls, interactive e-books, videos, quizzes, infographics, and more. 

When making content, don’t forget to incorporate several internal links to boost your SEO. You also have to establish connections between your related content to help guide your visitors through your site and encourage them to browse for a longer time. As a result, you can nurture them as leads and send signals to search engines that your content is valuable to users.


Bouncing back and thriving in the business world is particularly challenging in the middle of a pandemic, but you have better chances of meeting your goal through lead generation. This process is what makes your B2B business successful in the long run. You may be putting new investments on hold, but now is an ideal time to capture and nurture leads. All you need to do is follow the tactics listed above to continue to grow your business in the future.

Let WhoKnows assist you with B2B lead generation. We offer a platform powered by AI optimized for start-ups and small businesses in the US like yours. Contact us today to request a demo!

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