Cold Calling

How to Improve Your Cold Calling Sales Strategy – Our Guide

As people worldwide welcome 2021, everyone is still expected to practice social distancing because the COVID-19 pandemic is still present today. But that shouldn’t stop you from seeking human interaction, especially when you’ve spent most of the last year isolated in your home and away from other people! When it comes to initiating cold calling …

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marketing meeting

The Important Elements That Every Business Should Have

The best time to start a business is now, while no one can steal the idea away from you. However, starting now does not mean launching the product or service right away. Instead, it means going through the most crucial steps of a business’s creation. These steps refer to the most important aspect of starting …

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man working on laptop

5 Tips for Better B2B Lead Generation for Startups

Digital marketing helps B2C and B2B lead generation efforts and allows companies of all sizes to attract and convert as many leads as possible. Inbound marketing helps you connect with people who show interest in your company’s services or products.  These leads might be curious browsers, undecided, or brand loyalists. As long as you have …

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man on laptop

Building an SEO Strategy for 2021: These 2 Forecasts Can Help

As the year comes to a close and another one is right around the corner, it’s safe to say that if you haven’t prepared for the future, you need to begin. This is true for everything, but especially when it comes to digital marketing.  Nowadays, it isn’t uncommon to hear about the digital marketing field …

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lead generation

Why Omnichannel Lead Generation Is the Key to Lucrative Sales

If you’re leveraging several social media platforms, an in-store service, and an online retail shop to advertise and attract prospects, you are already engaging in omnichannel lead generation. Throughout various stages of your sales journey, incorporating omnichannel tactics can create one cohesive experience for your B2B customer while quickly tracking vital metrics. If you aren’t …

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Holiday SEO

A Checklist of Important Factors for Your 2020 Holiday SEO

Contrary to popular belief, the shopping season for holidays actually begins in October, not December. This is because people shop quite a lot for Halloween, all the way to Christmas, Kwanzaa, Hanukkah, and the like. Given the rise of the global pandemic, intense traffic on websites during holidays and online sales, in general, are set …

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Cold Calling

On Cold Calling: 3 Ways to Make Them Work Once More

The dawn of the digital age has paved the way for various tools and techniques, all of which are helping businesses reach new heights. However, today’s technologies continue to evolve at an astonishing speed, which in turn require upgrades at an accelerated rate. That being said, it can be challenging to keep up with technology, …

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Holiday Email Marketing Campaigns

3 Tips for Launching Holiday Email Marketing Campaigns

Everyone is gearing up to prepare for the holiday season, from schools to department stores. Consumers are anticipating sales and limited-time discounts for pre-purchases, while businesses are strategizing the best ways to answer their customers’ expectations. There are many ways to attract a customer’s attention, from app notification to social media posts. However, the most …

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Localized Lead Generation

How to Use Localized Lead Generation for Your Business

Succeeding in lead gen for startups can be a steep uphill climb. If you are struggling to get prospects locally, you need to reflect on your marketing practices. If you use it right, digital marketing lets you push products and services, establish a robust local presence, and identify the best people to keep sending marketing and promotions. …

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startup books

Our 5 Lead Generation Tips That Startups Should Know

When you’re starting a business, generating leads can be incredibly challenging because you’re starting from scratch. You must start building your business’s operation and use effective lead generation techniques to keep sales momentum as your capacities and demands increase.  As a startup company, you need to be thoughtful about generating leads by building smart and …

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