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SEO Strategies: How to Drive Quality Leads in 2021 – Part 1

Digital marketing strategies continue to emerge and improve nowadays. This 2021, the opportunities when it comes to online marketing are promising. In the first part of this article, we will discuss the critical role of SEO in driving quality leads to your business and help you improve ROI successfully. Will SEO Still Matter? Search engine …

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A Quick B2B Telemarketing Guide: 3 Steps to Success

Most people insist that the world of telemarketing is dead, especially since people now have no use for cold calling. Unknown to many, however, countless enterprises all over the world rely on telemarketing to drive their respective sales and revenue, anywhere from startups to conglomerates. The role of telemarketing is simply undeniable, and they ensure …

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3 Game-Changing Lead Gen Strategies to Grow Your Start-Up

Growing a start-up will always have its fair share of highs and lows, give you a sense of meaning, and thrive with the right approach—emphasis on the last part. Regardless of what industry you’re trying to jump into, building a business from the ground up requires your time, resources, and finances. Over time, you’ll get …

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Lead Generation Tips: 3 Common Misconceptions on Conversion

Lead generation is one of the most important aspects of any business. This is because successful lead generation efforts lead to new customers that can help your business grow and ensure your long-term success. Now, it’s important to note that generating customers is only half the battle, as you’ll also need to convert these leads …

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3 Lead Generation Tactics to Try During the Pandemic

As a B2B business, improving your conversion rate and your audience’s quality should be one of your top priorities. The good news is that you can achieve this goal using various strategies, including effective lead generation. It is the process of getting new leads for your business. You don’t want to waste precious marketing budget …

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5 Lead Generation Strategies That Will Highlight Startups

There are several ways for startup companies to boost their brand. One solid strategy you can start with is to generate leads and attract prospective customers. That way, your business can increase your conversion rate and make your brand stand out. Granted, business growth wouldn’t happen overnight. However, small steps can help you achieve a …

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Busting 3 Common Myths About Cold Calling

The sales industry is an ever-evolving landscape that continuously transforms its strategies to cater to the growing market. While 2021 is the year where businesses and consumers have fully embraced the digital shift, there are old, tried-and-tested sales techniques that remain effective and relevant today: cold calling.  Unfortunately, most marketers and sales representatives believe that …

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5 Expert Cold Calling Tips for Better Sales Conversion

In recent years, mankind has probably developed a lot more sales techniques than anyone could have ever imagined. With all the latest social media platforms and features popping up here and there, there are more ways to market a product than there ever was.  Despite everything new, cold calling—a tactic that’s considered “traditional” and archaic—is …

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5 Ways to Grow Your Email List and Expand Your Reach

Every company needs an email list for marketing or networking purposes. However, not every person and business hands out their email addresses to just anyone. Most people are wary of disclosing such information because of online scams and spam emails from sketchy sites. To grow your email list, you have to be smart about it, …

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Lead Gen Myth-Busting: The Truth About Cold Calling, Revealed!

Cold calling is one of the oldest sales techniques employed by many businesses. Over the years, it’s been pushed into the realm of falsehood, where many misconceptions have been formed and are still believed today.  In today’s marketing sphere, cold calling has mostly been booted out as an effective sales technique. However, what people don’t …

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