You may not have heard too much about B2B surveys, although they provide invaluable information for B2B companies. This kind of research is more prevalent among B2C companies, who need direct input from their customers to understand their target market better. However, B2B companies can benefit similarly, as it can help them deepen their relationships …

How B2B Surveys Can Help You Generate Leads and Scale Your Business Read More »

It’s essential to have an effective B2B lead generation program. However, it won’t amount to much even when supported by the latest marketing technologies if your content strategy doesn’t match a buyer’s profile or relates to their buying journey. Creating content isn’t just about regurgitating words to fill up web pages and hope for a …

How Content Marketing Can Improve Your Company’s Lead Generation Read More »

Telemarketing, like other marketing strategies, can be very challenging. Because of this, it’s inevitable that you’ll commit some blunders along the way to becoming an expert in telemarketing. Don’t get this wrong – you are surely going to learn from those mistakes and perhaps even develop or improve your skills because of them.  That said, …

Common B2B Telemarketing Mistakes to Avoid Read More »

Before the COVID-19 pandemic started, it was common practice for industry leaders in B2B sales to dedicate at least 80% of their time either keeping their existing clients satisfied or searching for new clients. This search for potential clients was done through events where they have face-to-face chats and interactions. All the rules and tactics …

B2B Lead Generation Rulebook for the New Normal Read More »

Cold calling is an apt term for calls to prospects who are unfamiliar with you. Most of the time, the individuals on the other end are so cold toward you wish you’d bought a thicker jacket. When they receive such a call, they instinctively construct an ice wall due to previous unpleasant experiences. Fortunately, there …

5 Coldcalling Hacks to Turn Prospects into Actual Clients Read More »

Telemarketing is notorious for being a disruptive marketing strategy in a consumer’s eyes. For many people, it is synonymous with being interrupted by random phone calls from companies trying to sell them unnecessary products or services.  Cold calling may seem like a troublesome disturbance for your target market, but it is actually a powerful and …

4 Exciting Ways Telemarketing Can Help Your Your Business Read More »

There’s no questioning that lead generation is one of the most important parts of any business. Indeed, effective lead generation can bring about massive growth and success to your business because it will lead to many new customers that will use your product or service. This is why it’s wise to be in the know …

Correcting Common Misconceptions About Lead Generation Read More »

For most, if not all, businesses out there, lead generation is a huge part of a company’s success. The reason for this is quite simple: new leads equal new customers—and without new leads, a business simply cannot grow!  Setting up channels to capture as many leads as possible is just one of the many tasks …

3 Tips to Maximize Your Multi-Channel Lead Generation Efforts Read More »

Are you in the sales industry, and you’re struggling to focus on the right prospects? Don’t worry; you’re not alone. This is one of the toughest parts of sales, but that doesn’t mean it’s impossible to achieve. Here are some tips to help maintain your focus on the right leads:  1. Use Data and Intuition …

6 Tips to Find the Right Prospects and Focus on Them Read More »

When you have a business online, you need to be aware of how to utilize the power of various marketing strategies, including social networking, SEO, content marketing, and more. It’s not enough that traffic is driven to your website. You should have a more powerful marketing strategy. To achieve more leads and customers, you should …

Highly Effective Tips to Improve SEO Lead Generation Read More »