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Marketing 101: A 4-Step Guide to Effective Cold Calls

Times indeed have changed with the various forms of marketing strategies overshadowing the viability of email marketing and other older types of lead generation tactics. Yet, the modern consumer’s preferences on customer and service provider relationships have become more favorable for teleprospecting strategies. Bringing back cold calling in today’s digital age Telemarketing used to be …

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email marketing

A Startup’s Guide to Lead Generation via Email Marketing

Email marketing is often overlooked by many business owners, especially those who are running startups with limited resources. However, this type of marketing is one of the most effective tools in generating leads, even when compared with other popular strategies such as SEO and pay-per-click advertising. In fact, you could even argue that email marketing …

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Top 5 Tricks to Make Your Email Marketing More Effective – Our Guide

Crafting emails isn’t the only essential aspect of email marketing. There’s a lot that goes into an email campaign, and losing sight of one area can break your momentum. In email marketing, you have to make plans, do some research, continuously gain leads, and so on, to ensure that it stays effective. However, there are …

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3 Tips for Creating High-Converting Cold Emails – Our Guide

Best known as one of the fundamental components of any digital marketing strategy, cold emails have managed to successfully close the gap between businesses and their customers.  The importance of cold emailing and a problem that lies ahead Although they’ve been around for longer than the tips, tricks, and tools that it’s often partnered with, …

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How to Get More Leads Using Email Marketing – Our Guide

Despite the proliferation of new marketing technologies like social media, influencer marketing, and programmatic advertising, email marketing remains strong. In fact, according to research, $1 invested in email marketing initiatives still manages to yield about $44.25 return for marketers.  What is the implication of this? You need to supercharge your email marketing efforts, of course. …

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5 Areas Where AI Can Boost Your B2B Marketing Strategies – What to Know

There’s no denying the power of integrating Artificial Intelligence (AI) in today’s marketing and business processes. The idea of having intelligent machines and digital automation cover manual, repetitive human tasks is such a gamechanger, which is why more companies are starting to integrate AI into their business processes and operations. The use of AI is …

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