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How B2B Surveys Can Help You Generate Leads and Scale Your Business

You may not have heard too much about B2B surveys, although they provide invaluable information for B2B companies. This kind of research is more prevalent among B2C companies, who need direct input from their customers to understand their target market better. However, B2B companies can benefit similarly, as it can help them deepen their relationships …

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How Content Marketing Can Improve Your Company’s Lead Generation

It’s essential to have an effective B2B lead generation program. However, it won’t amount to much even when supported by the latest marketing technologies if your content strategy doesn’t match a buyer’s profile or relates to their buying journey. Creating content isn’t just about regurgitating words to fill up web pages and hope for a …

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Common B2B Telemarketing Mistakes to Avoid

Telemarketing, like other marketing strategies, can be very challenging. Because of this, it’s inevitable that you’ll commit some blunders along the way to becoming an expert in telemarketing. Don’t get this wrong – you are surely going to learn from those mistakes and perhaps even develop or improve your skills because of them.  That said, …

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B2B Lead Generation Rulebook for the New Normal

Before the COVID-19 pandemic started, it was common practice for industry leaders in B2B sales to dedicate at least 80% of their time either keeping their existing clients satisfied or searching for new clients. This search for potential clients was done through events where they have face-to-face chats and interactions. All the rules and tactics …

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5 Coldcalling Hacks to Turn Prospects into Actual Clients

Cold calling is an apt term for calls to prospects who are unfamiliar with you. Most of the time, the individuals on the other end are so cold toward you wish you’d bought a thicker jacket. When they receive such a call, they instinctively construct an ice wall due to previous unpleasant experiences. Fortunately, there …

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4 Exciting Ways Telemarketing Can Help Your Your Business

Telemarketing is notorious for being a disruptive marketing strategy in a consumer’s eyes. For many people, it is synonymous with being interrupted by random phone calls from companies trying to sell them unnecessary products or services.  Cold calling may seem like a troublesome disturbance for your target market, but it is actually a powerful and …

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3 Tips to Maximize Your Multi-Channel Lead Generation Efforts

For most, if not all, businesses out there, lead generation is a huge part of a company’s success. The reason for this is quite simple: new leads equal new customers—and without new leads, a business simply cannot grow!  Setting up channels to capture as many leads as possible is just one of the many tasks …

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Highly Effective Tips to Improve SEO Lead Generation

When you have a business online, you need to be aware of how to utilize the power of various marketing strategies, including social networking, SEO, content marketing, and more. It’s not enough that traffic is driven to your website. You should have a more powerful marketing strategy. To achieve more leads and customers, you should …

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