You’ve finally gotten around to setting up your CRM (hopefully Hubspot for a few reasons we’ll identify in a separate article) and now you need to get more rigorous about tracking deals through the pipeline as well as providing analytics to your investors and board.   This is for B2B startups with a “sales-assisted” sales model …

The Beginner’s Guide to Building a Winning B2B SaaS Sales Funnel Read More »

Omni-channel lead generation is a term that is often used in the business world but what does it really mean? In a nutshell, it is a strategy that uses multiple channels to reach and engage customers. The goal of omni-channel lead generation is to provide a seamless experience for customers as they move from one …

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Demand generation marketing is a marketing strategy focusing on creating demand for a product or service. It is a process of attracting and converting prospects into customers and retaining them as customers. Demand generation marketing aims to create a sustainable, efficient, and repeatable process for acquiring new customers. To do this, businesses need to focus …

How Demand Generation Marketing Can Help Startup Business Read More »

As a business owner, you know that generating leads is essential to growing your company. But what’s the best way to go about it? Investing in B2B lead generation can be a great way to get more and better quality leads. But before you do, there are a few important questions you need to ask. …

Investing in B2B Lead Generation: 4 Questions to Ask Read More »

Content marketing is a technique used by entrepreneurs to attract new customers, improve customer retention, and drive more sales. However, some entrepreneurs fall victim to content marketing misconceptions. The following are some of the most common myths about content marketing, and how believing these myths can be harmful to your content marketing and overall business …

Debunking 4 of the Most Common Content Marketing Myths Read More »

B2B lead generation is a process of identifying and qualifying potential customers for your business. It is a critical part of any sales and marketing strategy, yet it is often overlooked or not given the attention it deserves. There are many common mistakes that businesses make when generating leads, which can result in wasted time …

6 B2B Lead Generation Mistakes (And How to Avoid Them!) Read More »

It’s difficult to succeed in telemarketing without using subpar methods and techniques. For the success of telemarketing lead generation, you need a compilation of success hacks. Compare how well-prepared and ready you are to launch a fruitful telemarketing campaign for lead generation. Continue reading to learn about the tricks of the trade when it comes …

Techniques to Start With When Generating Telemarketing Leads Read More »

Lead generation is identifying potential customers and converting them into leads. It is an essential process for startup businesses, as it helps them to find new customers and grow their business.  There are numerous ways to generate leads, such as through advertising, networking, and even word-of-mouth. However, it is essential to remember that not all …

Smart Purchase: Why Invest in Lead Gen for Startups Read More »

Lead generation is the process of identifying and cultivating potential customers for a business’s products or services. This can be done through a variety of means, such as online research, cold-calling, and social media outreach. Lead generation is a critical part of any marketing strategy, as it helps businesses to find and cultivate potential customers. …

Sound Reasons to Outsource Your Lead Generation Strategy Read More »