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Best Lead Generation Tactics for Modern Telemarketing

The advent of wireless Internet technologies and social media have made telemarketing an irrelevant tool for business growth. Or so it only seems. While the millennials and gen alpha do not have much experience in this matter, research shows otherwise. In 2022, industry research firm IBISWorld’s predictions state the US telemarketing and call center industry …

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Email Marketing: 7 Best Practices for Lead Generation

As a marketing strategy, email marketing is among the most effective since according to recent research, it generates $42 for every dollar invested. It is undoubtedly effective based on this huge ROI potential alone. Email leads are people who have given you their name, email address, and other contact information, which you may use to …

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How Omni-Channel Lead Generation Benefits Your Business

A seamless communication strategy is the key to unlocking effective teamwork for your business, which can drive your productivity to greater heights along with a boost in comradery amongst your employees. But what about your communication skills when it comes to attracting clients and customers? Setting up a single channel to connect different departments can …

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Prospecting Is Important for Sales: Here’s What You Need to Know

Sales is indeed a challenging career. Ironically, it usually comes with little to no training. Very few people study sales in college, and even if they do, the practical application and techniques are rarely taught in classrooms.  Ultimately, sales boil down to getting people to purchase products or acquire services from you. But that’s not …

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The Four Critical Techniques to Increase Lead Generation

For both B2C and B2B firms, a successful lead generation process may be a substantial source of new business. As a result, 63% of businesses say their most pressing problem is obtaining visitors and leads. Nonetheless, lead generation poses its own set of challenges. Let’s take a look at the lead generation process before we …

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Demand Generation Plan: The New Look of Digital Marketing

Industrial leaders have always pushed budding entrepreneurs to open new businesses as soon as they have a good idea. A Forbes columnist even listed several benefits of doing so. She said that one advantage of building a company during the pandemic is fewer competitors. There might be many advantages to starting your company during the …

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6 Tips for Better Lead Generation with Email Marketing

Today, most businesses utilize digital marketing to get the word out regarding their brand, so they partner with reliable marketers. The job of the marketers is to convert leads (prospective customers) by any means necessary. There are many ways to convert leads, but email marketing remains the best option to do so. As the name …

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B2B Appointmеnt Setting: How to Book More Meetings with Prospects

Skills for communication, negotiation, sales, and more, only matter once you can set an appointment or meeting. A face-to-face meeting is a chance for you to present your products or services to potential clients. You might think that B2B appointments are less relevant than other marketing tactics, but that’s far from the truth.  The success …

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