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Insurance Lead Generation: An Approach Based on APIs

Using insurance APIs, insurance agents may link various apps or website functionalities. Instead of diverting customers to several insurance companies’ websites, an agent might give multiple quotations on one page. It’s also possible for them to assist in generating new business by integrating their payroll system with an accounting platform. Examples of how you could …

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5 Effective Ways to Use Cold-Calling in Your 2022 Campaigns

Many businesses still practice cold calls to drum up business. Its success rate is extremely low, however: less than two percent of cold calling results in a sale. This rate can feel depressing for business owners who want to see better numbers.  Yet many companies still practice cold calling. It’s just that telephoning leads has …

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Find Out the Ideal Target Audience for Your Brand!

When launching a new brand—product or service—there is a big risk. Understanding the market landscape helps to mitigate that risk, and knowing the right target audience for the brand can assist you. It helps in the structuring of your brand marketing efforts in terms of being more cost-effective. After all, marketing strategies are all about …

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Best Lead Generation Tactics for Modern Telemarketing

The advent of wireless Internet technologies and social media have made telemarketing an irrelevant tool for business growth. Or so it only seems. While the millennials and gen alpha do not have much experience in this matter, research shows otherwise. In 2022, industry research firm IBISWorld’s predictions state the US telemarketing and call center industry …

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Email Marketing: 7 Best Practices for Lead Generation

As a marketing strategy, email marketing is among the most effective since according to recent research, it generates $42 for every dollar invested. It is undoubtedly effective based on this huge ROI potential alone. Email leads are people who have given you their name, email address, and other contact information, which you may use to …

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How Omni-Channel Lead Generation Benefits Your Business

A seamless communication strategy is the key to unlocking effective teamwork for your business, which can drive your productivity to greater heights along with a boost in comradery amongst your employees. But what about your communication skills when it comes to attracting clients and customers? Setting up a single channel to connect different departments can …

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Prospecting Is Important for Sales: Here’s What You Need to Know

Sales is indeed a challenging career. Ironically, it usually comes with little to no training. Very few people study sales in college, and even if they do, the practical application and techniques are rarely taught in classrooms.  Ultimately, sales boil down to getting people to purchase products or acquire services from you. But that’s not …

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The Four Critical Techniques to Increase Lead Generation

For both B2C and B2B firms, a successful lead generation process may be a substantial source of new business. As a result, 63% of businesses say their most pressing problem is obtaining visitors and leads. Nonetheless, lead generation poses its own set of challenges. Let’s take a look at the lead generation process before we …

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