Cold calling is one of the least popular sales techniques still used today. It is seen as intrusive, unwelcome, and a nuisance on the part of the recipient. As such, the person doing the calling can get frustrated and see the entire thing as futile. People understandably want privacy whether at home or at the …
Why Is Cold Calling Still Valuable Even in the Digital Age? Read More »
When it comes to employing Search Engine Optimization (SEO) for your site, there are many reasons it is beneficial for you. Apart from giving your site a top ranking, online presence, and site traffic, it can also result in higher lead generationand sales conversion rates. As you can see, SEO allows you to target your …
3 Factors to Consider When Generating Leads Through SEO Read More »
Times indeed have changed with the various forms of marketing strategies overshadowing the viability of email marketing and other older types of lead generation tactics. Yet, the modern consumer’s preferences on customer and service provider relationships have become more favorable for teleprospecting strategies. Bringing back cold calling in today’s digital age Telemarketing used to be …
Marketing 101: A 4-Step Guide to Effective Cold Calls Read More »
Email marketing is often overlooked by many business owners, especially those who are running startups with limited resources. However, this type of marketing is one of the most effective tools in generating leads, even when compared with other popular strategies such as SEO and pay-per-click advertising. In fact, you could even argue that email marketing …
A Startup’s Guide to Lead Generation via Email Marketing Read More »
Crafting emails isn’t the only essential aspect of email marketing. There’s a lot that goes into an email campaign, and losing sight of one area can break your momentum. In email marketing, you have to make plans, do some research, continuously gain leads, and so on, to ensure that it stays effective. However, there are …
Top 5 Tricks to Make Your Email Marketing More Effective – Our Guide Read More »
Best known as one of the fundamental components of any digital marketing strategy, cold emails have managed to successfully close the gap between businesses and their customers. The importance of cold emailing and a problem that lies ahead Although they’ve been around for longer than the tips, tricks, and tools that it’s often partnered with, …
3 Tips for Creating High-Converting Cold Emails – Our Guide Read More »
Despite the proliferation of new marketing technologies like social media, influencer marketing, and programmatic advertising, email marketing remains strong. In fact, according to research, $1 invested in email marketing initiatives still manages to yield about $44.25 return for marketers. What is the implication of this? You need to supercharge your email marketing efforts, of course. …
How to Get More Leads Using Email Marketing – Our Guide Read More »
There’s no denying the power of integrating Artificial Intelligence (AI) in today’s marketing and business processes. The idea of having intelligent machines and digital automation cover manual, repetitive human tasks is such a gamechanger, which is why more companies are starting to integrate AI into their business processes and operations. The use of AI is …
5 Areas Where AI Can Boost Your B2B Marketing Strategies – What to Know Read More »
