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B2B Lead Generation Rulebook for the New Normal

Before the COVID-19 pandemic started, it was common practice for industry leaders in B2B sales to dedicate at least 80% of their time either keeping their existing clients satisfied or searching for new clients. This search for potential clients was done through events where they have face-to-face chats and interactions. All the rules and tactics …

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5 Coldcalling Hacks to Turn Prospects into Actual Clients

Cold calling is an apt term for calls to prospects who are unfamiliar with you. Most of the time, the individuals on the other end are so cold toward you wish you’d bought a thicker jacket. When they receive such a call, they instinctively construct an ice wall due to previous unpleasant experiences. Fortunately, there …

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4 Exciting Ways Telemarketing Can Help Your Your Business

Telemarketing is notorious for being a disruptive marketing strategy in a consumer’s eyes. For many people, it is synonymous with being interrupted by random phone calls from companies trying to sell them unnecessary products or services.  Cold calling may seem like a troublesome disturbance for your target market, but it is actually a powerful and …

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3 Tips to Maximize Your Multi-Channel Lead Generation Efforts

For most, if not all, businesses out there, lead generation is a huge part of a company’s success. The reason for this is quite simple: new leads equal new customers—and without new leads, a business simply cannot grow!  Setting up channels to capture as many leads as possible is just one of the many tasks …

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Highly Effective Tips to Improve SEO Lead Generation

When you have a business online, you need to be aware of how to utilize the power of various marketing strategies, including social networking, SEO, content marketing, and more. It’s not enough that traffic is driven to your website. You should have a more powerful marketing strategy. To achieve more leads and customers, you should …

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Tips to Build and Optimize Your First Lead Generation Funnel

Leads are arguably the most important thing for B2B companies. However, generating leads is often challenging.  If you’re one of those who are learning how to collect leads for your business, the best solution is to start building a lead generation funnel. What is a lead generation funnel, by the way? Also known as a …

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How to Make the Most Out of Each B2B Marketing Call—What to Know

Lead generation, as a base, can already be very difficult. Handling B2B marketing calls is definitely doubly so! While that may be the case, there are some ways to make it easier. Telemarketing experts from around the world have developed ways to make these cold calls more effective and much more streamlined.  To give you …

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The Most Common Industry Mistakes in B2B Lead Generation

B2B lead generation for businesses is a daunting task with plenty of steps and measures. But some businesses don’t exactly know where to start, which ends up hurting their results in the end. Take note of the following mistakes to avoid in your lead generation strategies to avoid making expensive mistakes. The Most Common Pitfalls …

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