Although having an excellent product or service is essential, you won’t make it far if no one is interested in it or willing to pay for it. You must find the right marketing strategies to get as many people as possible to experience your product or service.
Digital marketing is the process by which you can get the attention of potential customers, then encourage them to enter the journey from interest to purchase.
The greater the number of people who come into contact with your product or service, the greater your chances of success. However, to achieve this, you must first engage in lead generation.
Definition of Lead Generation
When you’re selling something, you must first pique your audience’s interest to get their attention. The people who become interested and want to buy what you’re offering are called leads. They could also be potential customers.
The priority for your business is to develop a large base of potential customers and expand your sales. You will achieve this more easily if you have attracted a large pool of potential customers interested in your product or services. So, the higher this number, the greater your chances of improved sales.
Importance of Lead Generation Strategy
In a world where people’s attention spans are decreasing, distractions are infinite, and businesses are competing for customers, how do you compel your potential customers to pay attention to you? Have you also thought of how you can generate enough interest in your products or services to drive more sales?
Whether you are an online retailer, brick-and-mortar shop owner, or an author promoting a new book, generating your target leads can be challenging. Therefore, you must focus on investing time and effort into figuring out your strategy.
According to a Marketo study, businesses that develop effective lead generation strategies have at least 133 percent more revenue than businesses that don’t.
Although lead generation has been proven to be effective and leads remain the number one priority of businesses, 61 percent of marketers consider lead generation their biggest challenge.
Best Practices of Targeting Audience
Every business tries to attract clients by focusing on a specific demographic. People in this demographic are the ones whom you want to find and sell your products or services to. Age, income, and location dictate who you should focus on.
Before designing a lead generation strategy, brainstorm as many details as possible about your target audience. After that, create buyer personas. This will empower you to develop a lead generation strategy tailored to the needs of a specific group of people.
Once you’ve identified your target audience, here are two ways to market to them:
- Outbound Marketing
- Inbound Marketing
The Role of Lead Generation Channels
If you’re persuaded that inbound marketing can help your business grow, focus on the channels you can use to generate leads. The most effective digital lead generation channels are:
- Search Engine Optimization (SEO)
- Content Marketing
- Social Media Marketing
- Email Marketing
The Purpose of Automation
You can’t just convert leads. You need them to convert instantaneously, or the sale is lost. It isn’t enough to gather contact information from a prospect and then hand it on to sales. The iron grows cold too quickly!
The best practice is immediately capturing prospects in your sales funnel by sending them directly from your website to a product or service landing page.
Lead generation is the cornerstone of any business. It helps you reach more people, boost revenues, and build your brand successfully.
Lead engagement strategies should focus on keeping your pipeline full, your leads engaged, and nurturing and building lasting relationships with them.
If you are interested in B2B lead generation, you have come to the right place! WhoKnows creates tools and solutions to help generate leads for your business and significantly increase your sales. Contact us today to get started!