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How to Make Effective Cold Calls – Our Guide

When you work in sales, one of the most common telemarketing strategies is to make cold calls to potential leads. Timing and confidence are the essential elements you need to make a successful cold call.

Cold-calling is when you call a customer you haven’t had contact with before and present a sales pitch. That is an incredibly difficult task and requires a lot of firmness to help your message come across. If you’re having trouble with cold-calls or about to do this for the first time, here are three tips that can help you make effective cold calls:

Timing is everything

When making cold calls, you need to consider your client’s business hours and which days they are most likely less busy. You want to make sure you have your customer’s full attention so that you can adequately pitch your goods and services through a call. 

Figuring out what days of the week are excellent for cold calls can also improve your telemarketing success rate. Wednesdays and Thursdays are usually the best days to make cold calls, while Fridays aren’t ideal. Be sure that you’re calling within business hours to avoid putting your clients in a horrible spot.

Another point you want to remember is that when making cold calls, you want to make sure you have at least 35 seconds of uninterrupted talking to get your customer interested in you. A cold call that lasts to only 25 seconds is unsuccessful. 

Have a script but be natural

You want to make sure that you aren’t wasting anyone’s time when you make cold calls. Mumbling your words, sounding unsure, and being unprepared will make your call unsuccessful. Make sure you practice your script, your pronunciation, and delivery before making that critical phone call. 

Remember, cold calling is an important performance that you need to do in less than a minute. Know what you’re selling, be smart about your delivery, and reap the rewards after.

Leave an impressive voicemail when they don’t pick up

Chances are you’ll have to deal with clients who won’t pick up their phones because of their busy schedules. Even so, it doesn’t mean you can’t make a successful sales call. Leaving a voicemail is as important as making that cold call.

What you want to remember is to make sure you leave your client curious about what you are selling to push them to give you a call. Ideally, you want to keep this message 20 seconds short, sound confident, and make them believe that this is urgent. Make sure you leave all the necessary information they’ll need to contact you immediately.


Many companies think that cold calling is a dying telemarketing strategy. However, what many don’t understand is that, if done right, it is incredibly useful, can boost your company sales, and improve your relationship with your clients and target market. Cold calling may be intimidating at first, but if you remember these tips, it will feel natural, and you’ll improve your performance in no time. 

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