Quickly Assess Your Lead Gen Strategy

Answer just a few questions to help assess the channels and strategies that would work best!

Please note, this is just a simple, quick assessment and not intended to be a full-blown strategy.

Is your target audience more niche/small or broader and more general?

Niche - known list of target companies or small industry focused In the middle - Not too big, not too small, it's just right Broad - applies to a large audience like Slack

How fast is your initial sales cycle from first contact to a trial or customer conversion?

Immediate - prospect signs up for a trial or buys in the first session 1-3 months - prospect may take multiple actions like downloading content, attending a meeting, etc. 3+ months - longer enterprise sales cycle with multiple stakeholders involved

How easy is it to explain what you do and what differentiates you?

Immediate - just takes a blurb, image, or animated gif to get the point across Minutes - prospect has to browse your website, download content, watch a video, etc Meeting/demo - prospect needs to talk to someone during a sales or demo meeting

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Quickly Assess Your Lead Gen Strategy

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Quickly Assess Your Lead Gen Strategy