Lead generation is one of the most important aspects of any business. This is because successful lead generation efforts lead to new customers that can help your business grow and ensure your long-term success. Now, it’s important to note that generating customers is only half the battle, as you’ll also need to convert these leads before they turn into anything substantial for your business.
However, given the importance of conversions, it’s surprising that many people still buy into common misconceptions that could be hurting their business. To help you out, we’ve compiled a list of three common misconceptions about conversion so that you can correct any mistakes that you have made or are still currently making!
Landing Pages Aren’t Important
People often minimize the importance of landing pages – this is a mistake! Landing pages are one of the most important aspects of your website when it comes to increasing conversions. Without a good landing page, you won’t be able to convert leads into customers. In fact, lead generation expert Talor Zamir highlights how your landing page may even be more important than your entire website when it comes to lead generation and conversion.
Another common misconception when it comes to landing pages is that you should include as few fields as possible. While the idea behind it is sound, fewer fields mean more people will be likely to fill them up, though this doesn’t always seem to be the case. While fewer fields may generate more new leads, longer forms help you gain higher quality leads. As such, you’ll need to strike the perfect balance between the two, depending on your goals for generating leads.
Targeted Call-to-Actions Are Ineffective
A targeted call-to-action (CTA) displays a different message depending on the viewer, and this is based on user data from your database. For example, people who have already bought into a product demo won’t get a CTA asking them to sign up for the same demo again as they are already past this point of your pipeline.
While generic CTA’s may lead to an influx of initial conversions, targeted CTAs can also be useful as they tend to be more compelling for customers who are at different points of your pipeline. This is why targeted CTAs are better long-term solutions as compared to their static counterparts!
Online Marketing Software and Tools Won’t Increase Conversion
While your website, CTAs, and landing pages are important, there are still more ways to boost lead generation and conversion. To ensure success, you’ll want to make use of other tools and software that can aid your marketing campaigns.
One useful tool would be the WhoKnows LeadR. This tool is geared towards maximizing B2B lead generation. It does this by optimizing and scaling your pipeline with multi-channel campaigns powered by artificial intelligence and machine learning. This tool is also perfect for small and large businesses looking to scale as quickly as possible by utilizing new channels and markets!
At this point, you now know three common misconceptions about conversion, as far as lead generation is concerned. We hope the tips we’ve shared above will help you make more informed decisions in your lead generation efforts. While the changes may seem minute, they can yield significant results for your business and go a long way when it comes to turning potential buyers into loyal customers!
If you need help with B2B lead generation, WhoKnows provides you with a bevy of tools and solutions that will help you generate new prospects and qualified leads. Get in touch with us today to learn more about our products and services!