Businesses need a whole lot of things to get going and flourish. This is particularly true for startups. In that way, people can (and will) be stimulated, and converting leads into potential customers will be better achieved. That said, it can seem daunting to go up against the marketing budgets of established brands.
Read on to learn more about lead generation strategies that startups will benefit from:
Have Apps for Lead Generation in Use
Given the advancement of technology, marketing professionals and businesses alike have a number of lead generation apps to choose from. Aside from being able to close business deals, they will be able to better discover local leads. There are plenty of leads sorted by categories like contact means, SEO metrics, traffic, and the like, which can be accessed instantly.
That way, leads can be accessed and reviewed from any point, no matter what time or day it is. For businesses that operate internationally, that’s particularly helpful. Businesses can take this data, export it, and have it integrated into their CRM systems. That way, they can communicate with leads through avenues like e-mail, phone, and/or social media.
Make the Most of Content Marketing
Marketing is the backbone of getting any and all products or services out there. Even if the service or product is easily the best in the world, sales and profit are pretty far off. Content marketing allows qualified sources to provide solid leads. These can be from blogs, guides, SEO, social media posts, and webinars to start. There has to be a particular purpose to your material, with engaging wording that draws target audiences in.
Make the Most of Landing Pages
Startups have a tendency to overlook the importance of landing pages. Make sure to get as many landing pages as humanly possible to convert various audiences. The more landing pages you have out there, the more leads could possibly be generated. That said, all of that is rooted in how crucial it is that they’re optimized as a whole.
The best way to do that is through the likes of these:
- Display any awards
- Have a clear offer
- Have a straightforward call to action
- Highlight reviews
- Provide several contact options
- Streamline every single element
In addition to this, make sure there’s a lead magnet that can be made the most of. Lead magnets are valuable items you can offer your audience so you can get their contact details.
Social Media Marketing
Social media can be a great lead generation tool if it’s used in the right way. Both organic and paid marketing strategies will be put to good use here. This is where creative approaches come in, because aside from getting audience attention, it’s key for people to be convinced about your product or service’s benefits.
Conclusion
Lead generation is an important part of all businesses, even startups. Potential customers converting into paying ones involves heavy marketing. Even the best product or service is worth nothing without being marketed properly. Lead generation strategies beneficial for startups include social media marketing, making the most of landing pages, and content marketing.
Are you looking for expert help with lead gen for startups? Reach out to WhoKnows today! We aim to help employees succeed and businesses function much better through the solutions and tools we create.
