Ways to Use SEO to Leverage Your Company’s Lead Generation

Search engine optimization (SEO) has always been a valuable tool for modern companies to gain new customers and generate many leads. It has proven time and time again that it is a valuable element that no venture can ever survive without. If you are not content with how your current business strategies can generate leads, you may further utilize SEO to boost that aspect.

Below are just a few ways to use SEO to leverage your company’s lead generation.

1. Analyze Your Current Strategy for Lead Generation.

Before proceeding with the steps to use SEO for lead generation, you must first assess your current lead generation strategy. You should step out of your comfort zone and analyze your current strategy to determine how much of your company’s investment is dedicated to it and how effectively it generates leads. If you are not contented with your current plan, you may proceed to the next step.

2. Make a List of Keywords and Key Phrases That Your Target Customers Use.

To make the most use of SEO and generate leads, you must know your target customers’ keywords and key phrases to search for your company. The keywords you choose to use directly impact the leads you will generate, and they must be carefully selected to ensure that you are choosing the right ones. You must also choose a keyword strategy to use.

Keyword strategies for lead generation include:

  • Long-tail (specific and highly targeted keywords).
  • Short tail (general and widely used keywords).
  • Exact match (extremely precise keywords).

You can then proceed to the next step.

3. Engage in Web Content Creation.

Now that you have chosen the keywords and key phrases that your target customers use, you can use that information to create content that they can easily find and read. Put your best foot forward when producing your content so that you can successfully get more leads. You may also want to repackage your existing content to be more relevant to your target customers, particularly if the content is outdated.

4. Create an On-Page SEO Strategy.

After creating your content, you can start making use of SEO to generate leads. You should first create an on-page SEO strategy that is strategically designed to ensure that your content is readily found and read by your target customers. Then, you can proceed to the next step.

5. Create an Off-Page SEO Strategy.

Make use of SEO to your advantage and start by making an off-page SEO strategy that focuses on improving the visibility of your content. You can do this by creating backlinks to your content and checking that your website is fully optimized to ensure that your target customers find it. You can also employ other off-page SEO strategies to improve your visibility.

6. Track Your Progress.

Once you have created an on-page and off-page SEO strategy, you can start tracking your progress in lead generation. Track your activities and make sure that your company is moving in the right direction and generating the right leads.


As a business owner, you need to embrace SEO and use it to your advantage. Through proper use of SEO, you can give your leads a much better chance of finding your content and your business, which means more revenue for you.

You can even use SEO to gain traction online and become more successful.
If you are looking for a platform that will help you with your B2B lead generation tasks, look no further than our expertise here at WhoKnows. We create tools and solutions with the aim of making business function better and employees more successful. Call us today and let us discuss about your current lead generation strategies.

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